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  • I thought Dublin was great. And, maybe more importantly, getting better each year! Simon Allen Membership Secretary UK Data Centre Interest Group

Exhibition Organisers Statement

DataCentres Ireland, 22 – 23 November 2017, RDS, Dublin

DataCentres Ireland saw a massive 21.5% increase in onsite visitors, achieving over 1000 visitors across the 2 days… Which means the event delivered nearly 1400 datacentre focused attendees.

Being a niche market event, the number of potential visitors that Datacentres Ireland can deliver is relatively low. However, this year a notable number of overseas visitors attended, which is an encouraging new development for DataCentres Ireland.

The details of the daily on-site attendance are: 2012

2013

Total

2014

Total

2015

Total

2016

Total

2017

Day 1

2017

Day 2

2017

Total

% Increase/ Decrease YOY
Visitors 469 629 661 632 618 511 337 848 37.22.2%
Speakers (Non Exhibitors) 21 39 73 66 73 41 16 57 -21.9%
Repeat Visitors (Day 1 & Day 2) 48 84 67 56 96 0 98 98 2.02%
Total 538 752 801 754 787 552 451 1003 21.5%

Exhibitor Staff: 378*

(*Exhibitors numbers are shown, as there is significant business conducted between the 79 exhibiting companies)

Total On-Site Attendance: 1381

The increase in visitors came despite the torrential rain over night which saw floods and street closures across parts of Dublin. The journey times (for even short Journeys) taking hours rather than minutes. This increase demonstrates the growing interest in Ireland as a location for datacentres and not just from the hyper-scale datacentres.

This year DataCentres Ireland attracted attendees from 17 countries, ranging from Iran, Nigeria, Georgia and Russia as well as more local countries including the UK, Spain, Sweden, Belgium, France and The Netherlands. The only negative is that US attendance was down due to the date of the event coinciding with Thanksgiving.

Whilst Day two saw a small reduction on the number of new attendees coming to the event, it did deliver over 350 individuals which had not visited on day one and does validate the need for the second day. Anecdotally this was backed up by a number of exhibitors who stated they had generated more leads on day two than on day one.

Exhibitors again commented on the focused nature and quality of the audience DataCentres Ireland delivered. This combined with the increase in foot fall seeing many long term exhibitors stating that this was the best DataCentres Ireland for them ever.

New exhibitors were also impressed with the quality and number of attendees, with one such company actually meeting a new business lead on the first day and them placing a significant order before DataCentres Ireland had closed.

DataCentres Ireland delivered senior people from all the major datacentres based in the country, whether Co-lo’s such as Keppel, Interxion, Equinix, CIX, Digital Realty, Servecentric, 5NINES et al. As well as senior representatives from Microsoft, Apple, Google, Amazon, Facebook, Intel, Ebay, Digital Realty, Trinity College, Boston Scientific and Lidl to name but a few.

The Conference

This year saw a departure from the conference programme held previously. Whilst the programme continued to be streamed into topics related to Strategic and Operational Issues, it also hosted short ½ day programmes within them, such as the GDPR Conference, The 12th EURECA Workshop, and the Open Compute Conference.

DataCentres Ireland benefited from the coverage and exposure generated from the attendance of Minister Pat Breen TD, who delivered a Keynote speech detailing the Irish governments’ vision for “Ireland in the International arena”.

This approach together with the quality of speakers and panellists meant that more attendees stayed longer, to the point that over 88 people were still enjoying the programme on day one after DataCentres Ireland had officially closed.

Visitor’s also commented on the professionalism of the exhibitors, the look of their stands and the range of products and services on display, as well as the quality and breadth of the conference programme.

Attendee Profile by Geographic Region as a Percentage of Total Attendance

Ireland – 83.12%

(Inc. N. Ireland)

Europe – 15.54%

(Inc. UK, Georgia, Austria, Georgia, Russia, The Netherlands, France, Spain, Scotland, Germany, Belgium, Sweden and Norway)

ROW – 1.34%

(Inc. USA, Nigeria, Iran and Canada)

To read the full report click here