• I thought Dublin was great. And, maybe more importantly, getting better each year! Simon Allen Membership Secretary UK Data Centre Interest Group

Nicola Hayes TBC

Andrasta Consulting UK, Advisory Council, Host in Ireland

Nicola has been involved in the data centre market since 1998, prior to which she was involved in telecoms network rollout following European de-regulation. As Managing Partner of the London based Philips Group, Nicola was responsible for the formation of the companies Data Centre Consultancy Practice and was the author of the first ever industry report into the fledgling colocation market.. With experience advising colocation providers, government agencies, financial institutions and vendors on data centre strategy, rollout and investment, Nicola has an unrivalled knowledge on the sector. Following a role as Vice President of BroadGroup, a UK based company specialising in data centre conferences and consultancy, Nicola then joined DatacenterDynamics where she was responsible for establishing a data centre research practice, DCD Intelligence, now one of the leading sources of global data, research and consultancy on data centre trends. In early 2014, Nicola founded Andrasta Consulting. Nicola’s specialisation is the provision of strategic business advice to the global data centre industry. Work undertaken includes marketing strategy audits and analysis, market entry planning, product launch preparation, marketing strategy formulation and positioning and re-positioning studies as well as strategic due diligence. Current clients include hardware and software vendors, colocation providers, investment advisories and government organisations across Europe, North America and Asia Pacific. Nicola has also recently been appointed to the techUK data centre council.

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